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How to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building,...
View ArticleThe Importance of Cultural Literacy
Last week I saw a brilliant headline: “Dreamliner Deferred” The headline alluded to Boeing’s troubled 787 Dreamliner. The FAA recently grounded all 787s currently in service due to multiple problems,...
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